SUPER GROWERS – OMNICIDE IPM Branding & Product Launch for Integrated Pest Management Solution

Role: Product Designer, Brand Developer, and Labeling Specialist
Client: OMNICIDE IPM (under Super Growers initiative)
Industry: Agriculture / Horticulture / Pest Management
Project Type: Full Branding and Packaging Development

Overview

OMNICIDE IPM is a premium Integrated Pest Management product formulated with natural oils and targeted for use in high-value crop protection. Designed as part of the broader Supreme Growers initiative, the product required a distinctive identity and packaging system that would appeal to commercial growers, garden centers, and sustainable farming communities.

This project spanned branding, product naming, label development, Web Design, Marketing, Development and digital design — with a focus on clarity, professional trust, and retail readiness.

Goals

Create a unique, authoritative name and brand identity for a new pest management product.
Develop compliant and professional-grade label designs for multiple packaging formats.
Communicate efficacy, natural formulation, and safety in a visually concise way.
Support market launch with consistent design across digital and physical platforms.

Contributions

Brand Naming & Identity

Developed the product name “OMNICIDE” to suggest broad-spectrum efficacy while maintaining scientific professionalism.
Designed a bold, clean wordmark paired with a sharp IPM-focused subline to establish authority and trust.
Created an identity that could scale to future IPM products under the same visual family.

Label & Packaging Design

Designed full labels for 32 oz spray bottles and future bulk formats.
Integrated a modern, readable layout including application instructions, active ingredients, usage warnings, and brand story.
Ensured compliance with agricultural and retail packaging standards.

Visual Strategy & Messaging

Crafted a visual language combining dark, saturated backgrounds with high-contrast highlights for strong shelf presence.
Used icons and hierarchy to guide the user through use cases and safe application methods.
Highlighted OMNICIDE’s natural oils and non-toxic ingredients with eco-visual cues.

Digital Assets & Launch Support

Designed web-ready imagery and banners for online listings and product pages.
Created promotional materials to support early-stage marketing and retailer outreach.

Results

Successfully launched the OMNICIDE IPM brand with a complete visual identity and professional packaging system.
Established early trust with commercial growers through clear, authoritative design and messaging.
Positioned the product for retail and wholesale expansion with scalable brand assets.
Helped differentiate OMNICIDE within a competitive eco-pest-control market.