Branding, Product Design & Marketing Development
Remote / National – 2023 to Present
Overview:
Locally Fresh was a regional produce initiative focused on promoting organic, locally grown food throughout Southern California. The project aimed to educate consumers, support local farmers, and streamline produce distribution by highlighting proximity-based food sourcing through a modern, engaging website.
Key Contributions:Brand Identity Development
- Designed full brand identity, including a logo emphasizing freshness, locality, and sustainability.
- Developed consistent visual language across all site elements, including icons, banners, and badges.
Web Design & Development
- Created a responsive and visually engaging site centered around clean design and community appeal.
- Used HTML, CSS, JavaScript, and PHP to develop a content-rich front-end with dynamic elements.
Interactive Mapping Tool
- Built a custom 3D-style interactive California map allowing users to explore exact growing regions by crop type.
- Designed intuitive icons for produce categories, integrated legend elements, and region-based hover/click behavior.
User Education & Visual Storytelling
- Designed a bold homepage layout to explain the purpose and process of locally sourced foods.
- Created animated sliders, sectioned callouts, and visual infographics to enhance user engagement.
Creative Direction
- Collaborated on message tone for consumers, distributors, and agricultural partners alike.
- Led design vision to maintain a warm, fresh, and trustworthy look across desktop and mobile experiences.
Results
Helped bridge the gap between local growers and end consumers through effective storytelling and interface design.
Delivered a fully branded digital platform that communicated the value of eating and supporting locally grown food.
Developed tools and visuals used in regional promotions and local government awareness campaigns.
